Richard Rumelt on the Source of Bad Strategy

[…] A strategy is a way through a difficulty, an approach to overcoming an obstacle, a response to a challenge. If the challenge is not defined, it is difficult or impossible to assess the quality of the strategy. And if you cannot assess a strategy’s quality, you cannot reject a bad strategy or improve a good one.

Excerpt from Good Strategy Bad Strategy: The Difference and Why It Matters by Richard Rumelt

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